The holiday shopping rush for 2026 is officially underway across major retailers in the United States. While Black Friday officially falls on Friday, November 27, 2026, shoppers do not need to wait until Thanksgiving weekend to secure the lowest prices of the season on electronics, toys, smart-home tech, appliances, and winter essentials.
Following major October sales from Amazon and Walmart, retailers like BJ’s Wholesale Club, Target, Costco, Macy’s, and Kohl’s have already rolled out or officially confirmed their early Black Friday and holiday savings calendars.
Key Dates for Black Friday 2026
- Thanksgiving Day: Thursday, November 26, 2026
- Black Friday (Official): Friday, November 27, 2026
- Cyber Monday: Monday, November 30, 2026
Confirmed Retailer Early Black Friday Deals & Dates
1. BJ’s Wholesale Club: Early Black Friday Starts October 23 Live Now
BJ’s Wholesale Club has officially launched its Early Black Friday event on October 23, with deals accessible both in-club and online.
- Electronics & 4K TVs: Up to 40% off select models.
- Home & Kitchen: Up to 30% off cookware, cordless stick vacuums, and small kitchen appliances.
- Toys: Up to 20% off, plus an extra 10% discount on qualifying toy purchases via digital coupons (exclusions apply).
- Featured Brands: Samsung, Sony, Lenovo, Dyson, and Keurig.
2. Macy’s: Early Holiday Specials Kick Off October 24 Confirmed
Macy’s is kicking off the holiday gifting season ahead of November with rolling early drops:
- Early Drops: Begin October 24 across apparel, cold-weather clothing, and home essentials.
- Black Friday Week: Full-scale Black Friday specials will launch mid-November.
- Top Discounts: Up to 50%–60% off winter coats, bed & bath bundles, luggage, and luxury designer fragrance gift sets.
3. Costco: Multi-Wave Holiday Savings Begin October 28 Confirmed
Costco has confirmed its multi-stage Holiday Savings schedule for members via its official holiday savings book:
- Wave 1: October 28 – November 15, 2026 (In-warehouse and online).
- Wave 2: November 16 – December 2, 2026.
- Top Discounts: Member-only savings on laptops, OLED/QLED TVs, major home appliances, generator kits, and jewelry.
4. Target: Early Black Friday Event Confirmed for November 5–7 Confirmed
Target has announced that its dedicated Early Black Friday Deals event will run from November 5 through November 7, 2026.
- Daily Holiday Deals: Starting November 1 through December 24, Target Circle members get access to a brand-new "Deal of the Day."
- Key Focus Areas: LEGO sets, video games, kitchen appliances, holiday home decor, and winter apparel.
5. Kohl’s: Early Holiday Savings Live Now Live Now
Kohl’s has already started its fall promotional rollout with rolling discounts across departments:
- Current Status: Early Holiday Deals are currently live.
- Kohl’s Cash: High-value Kohl’s Cash earning periods are scheduled for early November, providing additional store credit on holiday gift bundles, apparel, and footwear.
6. Amazon: October Sale Completed; Black Friday Schedule Pending Pending
Amazon concluded its 48-hour Prime Big Deal Days on October 6–7, 2026, offering steep cuts on Fire tablets, Kindle readers, Echo speakers, and Ring doorbells.
- Black Friday Status: Amazon’s official multi-day Black Friday Week announcement is pending.
- Current Deals: Rolling daily flash deals and holiday gift guides are currently live on Amazon’s holiday storefront.
7. Walmart: Fall Deals Concluded; November Announcements Ahead Pending
Walmart completed its seasonal Fall Deals Sale from October 5–11, 2026.
- Black Friday Status: Specific multi-event dates for Walmart’s November holiday sale waves ("Deals for Days") are expected in late October.
- Walmart+ Benefit: Paid Walmart+ members receive dedicated multi-hour early online access windows before general sales open.
8. Best Buy: Holiday Hub Live; November Sale Dates Pending Pending
Best Buy’s holiday preview hub is currently active, spotlighting computing, gaming monitors, and smart-home audio.
- Black Friday Status: Official dates for the main November doorbuster schedule will be confirmed shortly.
- Member Advantage: My Best Buy Plus and My Best Buy Total subscribers receive price-drop guarantees and early access to high-demand electronics throughout November.
Black Friday 2026 Retailer Sales Calendar
| Retailer / Event | Sale Dates | Status |
|---|---|---|
| Walmart Fall Deals Sale | October 5–11, 2026 | Completed |
| Amazon Prime Big Deal Days | October 6–7, 2026 | Completed |
| Target Circle Deal Days | October 6–7, 2026 | Completed |
| Kohl’s Early Holiday Deals | Mid-October onwards | Live Now |
| BJ’s Wholesale Club Early Black Friday | Begins October 23, 2026 | Live Now |
| Macy’s Early Holiday Specials | Begins October 24, 2026 | Confirmed |
| Costco Holiday Savings (Wave 1) | October 28 – November 15, 2026 | Confirmed |
| Target Early Black Friday | November 5–7, 2026 | Confirmed |
| Costco Holiday Savings (Wave 2) | November 16 – December 2, 2026 | Confirmed |
| Amazon Black Friday Week | Mid-to-late November 2026 | Pending |
| Walmart November Black Friday Waves | Mid-to-late November 2026 | Pending |
| Best Buy Black Friday Event | Mid-to-late November 2026 | Pending |
| Black Friday 2026 | November 27, 2026 | Official Date |
| Cyber Monday 2026 | November 30, 2026 | Official Date |
Best Product Categories to Buy During Early Sales
- 4K & OLED Televisions: Clearance pricing on previous-generation models from Samsung, LG, and Sony as retailers clear floor space for holiday flagship sets.
- Laptops & Tablets: Mid-range productivity laptops, Chromebooks, and iPads often see strong discounts in early-to-mid November.
- Small Kitchen Essentials: Air fryers, multi-cookers, espresso machines, and stand mixers frequently hit 30%–50% off during early November waves.
- Toys & Building Sets: Grabbing popular LEGO sets and trending gifts early prevents inventory stockouts in late November.
- Portable Power & Outdoor Gear: Solar generators and portable power stations (EcoFlow, Anker, Jackery) traditionally see steep cuts starting early November.
4 Pro Tips for Early Black Friday Shopping
- Check Historical Price Tracking: Do not rely solely on the "was" price listed by a retailer. Use browser price-tracking tools to verify whether an item is truly at its 30-day or 90-day low.
- Leverage Extended Return Windows: Major retailers have activated extended holiday return policies through mid-to-late January 2027.
- Watch for Holiday Price Match Guarantees: Target and Best Buy offer holiday price-match policies for qualifying purchases.
- Utilize Free Store Pickup: To avoid shipping delays during peak season, choose in-store or curbside pickup where available.
Frequently Asked Questions (FAQ)
Editorial Note: Retailer promotions, product availability, coupon terms, and pricing are subject to change. Always verify the latest details and return guidelines on each retailer’s official website before completing a purchase.